Commentary Northern Palm Beaches (PB Financial Journal) Fall 1986J Y1
KV41-Itu-5:j DF4,AFX#J: 0, if1] W I R
COMMENTARY
NORTHERN PALM BEACHES
A Historic and Future Perspective
By Veronica E. Van Allen
ach with a flair of distinct indi-
viduality, the Northern Palm
Beach County area is comprised
of seven municipalities joined by a
common bond, the Northern Palm
Beach County/Palm Beach Gardens
Chamber of Commerce.
Geographically, the Chamber
serves, Mangonia Park, Riviera
Beach, Lake Park, Palm Beach
Shores, Palm Beach Gardens, North
Palm Beach, Juno Beach and adjoin-
ing unincorporated areas of Palm
Beach County.
The Northern Palm Beaches stretch
from the Port of Palm Beach north to
Juno and from the ocean, west of Flori-
da's Turnpike to the Beeline Highway.
There is a delightful mix of fine homes,
condominiums, town homes and
apartments; business and light indus-
try.
The area has a rich, heritage, and if
you want to go back far enough in time
you will find that Indians lived here,
Perhaps the single
dominant force in
the development of
the Northern Palm
Beaches, has been
the late John D.
MacArthur.
and that Lake Worth was once a land-
locked lagoon until early settler de-
cided to cut a trough through the
island; hence the inlet and the develop-
ment of the Port of Palm Beach.
Before the inlet was completed, the
quaint Celestial Railroad served as a
link between the Indian River and the
northern end of Lake Worth for trans-
shipments of waterborne goods. The
railroad earned its name because it ran
between Jupiter and Juno, which at
one time was the county seat of Dade
County.
Development has come in spurts
dating from the early boom days when
Paris Singer, of sewing machine fame,
discovered Singer Island, and Kelsey
City (now Lake Park) was already a
thriving community.
Little did Paris Singer know when
he began the development of Singer
Island that today the island would
have condominiums bringing hun-
dreds of new residents to enjoy majes-
tic views of both the ocean and the
lake.
Perhaps the single dominant force in
the development of the Northern Palm
Beaches, however, has been the late
10 Fall 1986 The Palm Beach Financial Journal
About 75 percent said they neither
live downtown or return after work for
entertainment or shopping purposes.
"Our main thrust," Clark said, "is to
do whatever we can to make the down-
town more viable, more attractive to
shopper and basically a better urban
area." According to Clark, over $10
million in road improvements alone
are scheduled for downtown, in addi-
tion to a new parking structure.
"Downtown is still busting out all
over, with office buildings here, and of-
fice buildings there," adds Clark.
Two major additions to the down-
town area will be the second phase of
the Phillips Point development, as
well as a project from the Paul Hanna
Management Group.
According to Paul Hanna, his pro-
ject,
ro-
ject, E sperante, will be a mixed use de-
velopment.
LJ
An aggressive
downtown
marketing plan will
also be
implemented to rid
the area of empty
storefronts.
Incorporated will be 215,000 square
feet of office space, approximately
30,000 square feet of retail space, and
eight townhouse condominiums.
"This project, although it will take a
while to lease, will be elegant and a
substantial addition to the downtown
that will ultimately yield a profit,"
Hanna said.
E sperante will take up a whole city
block, bordered by Lakeview,
Okeechobee, Olive, and Chase Streets.
Downtown West Palm Beach, in or-
der to stay economically viable, will
not only have to appeal to retail busi-
nesses but must capture the attention
of big -business tenants who may be in-
clined to go west because of lower
rents and better accessibility. $
Kathleen Gilstrap is a contributing ed-
itor of this magazine.
A VINTAGE YEAR
In 1985, we concluded the sale of 13 partnerships
with returns that set a new record in profits to our
limited partners. It was a vintage year.
Preferred Financial is now in its third decade
of providing both public and private real estate
limited partnerships. We have created nearly 200
partnerships and concluded 140.
Our senior management are all in their
second decade of association with PFC and are able to
offer extraordinary strength and expertise.
Sixty-three percent of Preferred's investors
have made multiple investments. In fact, twenty
percent of Preferred's investors are in ten or more
programs. We believe this illustrates our investors'
regard for the level of our performance.
We invite you to inquire for specific details
of our current performance track record. We'd like
to help 1986 be another vintage year for you.
This does not constitute an offer to sell nor a solicitation to buy any security.
Such an offer can only be made by a current Prospectus of Preferred Financial Corporation.
Is
Preferred Finarrial Corporation
18321 Ventura Boulevard, Tarzana, CA 91356 • 00j 336-6667 • (8181881-9032
The Palm Beach Financial Journal Fall 1986 9
John D. MacArthur, insurance mag-
nate, hotelier, land developer and bene-
factor, who died in 1978. He did so
much for the Northern Palm Beaches
that he has become a legend in our
time and has been called one of the
last, if not the last, of Florida's rugged
individualist developers. MacArthur
was responsible for the development
of Lake Park and North Palm Beach
as well as the founding of Palm Beach
Gardens. In addition, he was responsi-
ble for the relocation of the Profes-
sional Golfers' Association of America
to the area with prestigious PGA
championships, World Cup and Na-
tional 4 -ball championships.
The nation saw our area in the only
network outdoor daily television
show, "Treasure Island", produced at
MacArthur's Colonnades Beach Ho-
tel.
With the orderly growth
over the past decade has
come the need for more
services.
Riviera Beach, home of the Port of
Palm Beach, is the largest municipal-
ity in the area, and the largest city be-
tween West Palm Beach and Fort
Pierce, with a population of approxi-
mately 30,000; Palm Beach Gardens is
the second largest city with a popula-
tion of 20,339. North Palm Beach is
third with 12,379. Other municipali-
ties include Lake Park, 7,180; Palm
Beach Shores, 1,251 and Juno Beach
1,731.
Thanks to such industries as Pratt
& Whitney Aircraft, Solitron, Si-
korsky Aircraft, Perry Oceanograph-
ics, Otis Elevator, Northern Telecom,
Foundation Land Company, Florida
Power & Light Co., Southern Bell and
many smaller firms, the Northern
Palm Beaches has a strong and solid
industrial base. It is the type of clean
industry that we encourage and are
proud to have.
With the orderly growth over the
past decade has come the need for
more services. As a result, Palm Beach
Gardens Medical Center and Humana
Hospital -Palm Beaches opened, new
schools — both public and private —
preschool through graduate level —
have been established and new roads
have been built. Today, a 65 -foot -high
bridge spans the Intracoastal Water-
way linking Riviera Beach and Singer
Island.
Tourism has become a natural, as
Singer Island, just north of Lake
Worth Inlet, provides some of the fin-
est beaches in Florida. Just off shore is
the Gulf Stream, which cools us in the
summer and warms us in the winter.
Singer Island is the closest mainland
point to the course of the Gulf Stream
in the nation.
There is the world's finest deep sea
fishing in the Gulf Stream. Anglers
also find good fishing in Lake Worth
from bridges and piers, as well as in-
land in the lakes of the back country.
For other sportsminded people, there
are many golf courses and tennis
The Palm Beach Financial Journal Fall 1986 11
courts. Sailing, surfcasting from the
ocean shore, racquetball and many
other sports are also popular.
The Port of Palm Beach, the second
largest and busiest containerized port
in Florida, has now become home base
for Crown Cruise Lines, increasing the
attraction of tourists to the area. The
area is also attracting additional elec-
tronics firms, light manufacturing, as-
sembly, high tech and research
industries. Our excellent air, rail, wa-
ter and highway transportation sys-
tems provide a gateway to the world.
Indicative of the phenomenal
growth we are experiencing are the
many varied residential areas spring-
ing up in park like surroundings with
all the amenities for a true Florida life-
style. On the drawing board for late
1988 is one of the largest and finest
malls that will be found anywhere in
the United States — location to be just
west of Chamber headquarters on
PGA Blvd. Included in the twenty
year project will be hotels, office build-
ings and residential developments.
12 Fall 1986
1
The Northern Palm
Beach County/Palm
Beach Gardens
Chamber of
Commerce is a focal
point in this
business
community.
Directly across PGA Blvd. from the
Chamber office will be another fine of-
fice complex with shops, restaurants
and an athletic club.
The Northern Palm Beach County/
Palm Beach Gardens Chamber of
Commerce is a focal point in this com-
munity of business, promoting the
free enterprise system and providing
business information and involvement
to those seeking it.
%1IFE'911LEe�iviLYi3ca
MLLER DISEASE
SOMEOFIYS
OWN MEDICINE*
A disease that once put an end to
its victims, may soon be put to an
end itself.
The disease, carnitine defi-
ciency, destroys the body's ability
to produce camitine, a muscle -fuel-
ing substance. Until recently, car-
nitine deficiency meant certain
disability. Often, it meant death.
In the past year, though, car-
nitine replacement therapy—devel-
oped with funding from the
Muscular Dystrophy Association—
The Chamber's Economic — evelop-
ment Committee has an audio/visual
presentation on the business commu-
nity and available written material de-
scribing the north county area.
Small enough to create a personal
atmosphere, yet large enough to pro-
vide an international climate, the busi-
ness sector is privileged to prosper in a
lifestyle that belongs to the north
county area. Northern Palm Beach
County offers a climate unequalled
anywhere in the world for business
and pleasure.
If you are considering moving your
business, please call, write or come to
the Northern Palm Beach County/
Palm Beach Gardens Chamber of
Commerce, 1983 PGA Boulevard,
Suite 104, North Palm Beach, FL
33408. Phone (305) 694-2300. $
Veronica E. Van Allen is Executive
Vice President of the Northern Palm
Beach County/Palm Beach Gardens
Chamber of Commerce.
has allowed fully half the patients
treated to resume normal lives.
Camitine replacement ther-
apy is one of the most encouraging
developments in MDA's fight
against 40 neuromuscular diseases.
And for one of those dread diseases,
it could be the beginning of the end.
TAM
Muscular Dystrophy y� Association
jerry Lewis, National Chairman
The Palm Beach Financial Journal