Model Community (Palm Beach Life) 1985Left: Old Port Cove, a luxury condominium community, Palm Beach County
is located on 60 acres of land in the village's north end. Community Focus
Below: Representative Tom Lewis and his wife, Marian, have
lived in North Palm Beach for more than 20 years.
No -'J, The Model Commu"nityM
of '�H PUBLIC LIBRAriv
NORTH
P
A1�1VI BEACH
BY REBECCA PIIRTO/PHOTOS BY MARK KRAUSS
The village of North Palm Beach is a contemporary success
story. Not only does the village look like a city planner's
model of the perfect American community of the 1950s and
'60s it actually was.
"It (North. Palm Beach) started off as a model town, a
bedroom community for young families in the late '50s," said
village historian Bill Young, who was one of the first residents
elected to the village council in 1959.-
Back
959.Back then, the population was barely 500, but Young said
the developers, Herbert and Richard Ross, took into account the
area's growth potential and designed a town that could easily
accommodate the 18,500 residents it has today.
"The planning was out of this world," said Young. "It was
beautifully designed, beautifully laid out."
Right: John and Bert LaCerda
are both active in the
community. Far right: Crystal
Tree plaza was developed
by Caruscan of Palm Beach Inc.
Above: Rick Morgan is the director of
administration for Old Port Cove Development.
Below right: At the North Palm Beach
Country Club golf pro Peter Finlayson addres-
ses the ball as Steve Sandusky, club
manager, looks on.
ext
Above: Ray Howland
is the village manager
of North Palm Beach.
Today, North Palm Beach has sur-
passed its original function as a bedroom
community for up-and-coming Pratt &
Whitney professionals. The population
now includes retirees, established busi-
nessmen and a new generation of young
families. Most of the original young cou-
ples are still there too, but in 1984 they
are more affluent, their children have
grown up and they enjoy a wider variety
of activities from boating to taking in
a round of golf at one of the several
courses in the area to dining at one of the
village's many fine restaurants.
North Palm Beach is small as far as
actual land area: roughly four miles from
the north border at PGA Boulevard to
Northlake Boulevard. Besides four vil-
lage parks and John D. MacArthur State
Park, a strip of land between the ocean
and Lake Worth where dunes and man-
groves are protected by state law, most
of the land in the village has been devel-
oped.
"The village is filled from a real
estate standpoint," said village manager
Ray Howland.
Most of the new building has been
on the village's north end. Old Port Cove
was started in 1970 by E. Llwyd Eccles -
(Continued on page 176)
Below: Al Moore is
the vice mayor
of North Palm Beach.
His wife, Nancy
Moore, works as a
librarian.
Left: Laura and Above: Lily
Harold DeOrlow, com- and Stanley Specker,
madore of the Old president of
Port Cove Yacht the Old Port Cove
Club. property owner's
association.
Left: Carole Kaloger-
opoulos is the head
tennis pro at the
North Palm
Beach Country Club.
NUH I H F'ALIVI DC/1I,,n
(Continued from page 104)
tone Jr. and finished two years ago by
Old Port Cove Developments Limited.
This luxury condominium community,
situated on 60 acres of land surrounded
by water on three sides, consists of eight
residential towers ranging from 12 to 22
stories high, an office complex, a group
of low-rise residences, a yacht club,
three marinas capable of docking 300
yachts, and tennis and swimming facili-
ties. The community's 1,053 units sell
from $300,00 to $500,000.
Across U.S. 1 from Old Port Cove is
Crystal Tree Plaza, an open-air mall
with space for 47 shops and restaurants.
Developed by Caruscan of Palm Beach
Inc., Crystal Tree is patterned after
Palm Beach's Esplanade, featuring
warm beige stucco facades and red tile
roofs. Although the year-old plaza still
has 13 vacancies, business is not suffer-
ing.
"This is a fabulous market," en-
thused Roche-Bobois manager Harry
Ardman. "People up here are crying out
for quality and that's what we offer
unique European furniture that never
goes out of style. We always do very,
very well."
The Winter Club featured an exclusive clubhouse and 18 -hole golf course for Singer Island visitors.
The once thriving club was torn down recently when village residents decided not to restore it.
Just north of the village limits are
Twelve Oaks and Lost Tree Village,
high -security, ultra -plush, single-family
unit communities. There has been some
discussion about the village annexing
these two areas. Village officials are in
favor of it because of the additional tax
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base it will offer and the residents of
these communities, for the most part,
are against it.
Golf great Jack Nicklaus is one of
Lost Tree Village's residents. His com-
pany, Golden Bear Enterprises, is in the
process of developing an office complex
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Mall.
It is the northern section of North
Palm Beach that has attracted the high-
est concentration of new residents, both
year-round and seasonal. They decide to
settle in the area for reasons including
the quality of life and the easy access to
shopping and recreational facilities.
"When we decided to retire, we
looked around Florida for four and one-
half years and the place that seemed to
suit us the best was Old Port Cove," said
Harold DeOrlow, retired executive of
Manufacturers National Bank of De-
troit. DeOrlow and his wife, Laura,
moved from Bloomfield Hills, Mich.
about four years ago. A former commo-
dore at the Grosse Point Yacht Club,
DeOrlow has just been appointed com-
modore of the Old Port Cove Yacht
Club.
"We definitely made the right deci-
sion," DeOrlow said. "Being sailing peo-
ple we find it's wonderful having the
yacht club right across the street. We
used to have to drive 40 miles to get to
the water, now all we do is take a little
walk.
"Plus, we really like the Palm Beach
area. We enjoy going down to Worth
Avenue, having lunch and doing some
shopping," DeOrlow continued. "Flori-
da has something for everyone, but you
have to look for it. We found it here."
Stanley and Lily Specker moved to
Marina Tower in Old Port Cove from
Chevy Chase, Md. almost seven years
ago. A retired CIA operative, Specker is
now president of the Old Port Cove.
Property Owners' Association.
"Being overseas most of my life, I
even considered living there," Specker
explained, "but nothing compares to
this. My wife and I are avid golfers. Here
we're literally surrounded by excellent
courses. A lady can walk through here at
night without fear, and it's convenient to
all the nicest shops. If it sounds idyllic, it
is that's why we moved here."
The exceptional quality of life in
North Palm Beach is no accident. It is
the result of a history of careful planning
and some lucky spins of the wheel of
fortune.
In 1919 a wealthy Massachusetts
restaurateur named Harry Kelsey began
buying large tracts of Florida land.
Eventually he held the deed to 100,000
acres comprising what is now North
Palm Beach, Lake Park and Palm Beach
Gardens. Paris Singer, a contemporary
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of Kelsey's and owner of the Evergtacaes
Club in Palm Beach, was building a new
hotel on what is now Singer Island. Sing-
er persuaded Kelsey to build an 18 -hole
golf course and a clubhouse for the use of
his hotel guests. The Winter Club was
completed in 1926.
From that time until the winds of
the big hurricane that devastated Flori-
da in 1928, the Winter Club thrived. One
of the early observers, Kelsey's engineer
Charles Branch, now 91 and still a resi-
dent of the area, describes the parties at
the opulent club where the elite dined
sumptuously and imbibed liquor that
was specially smuggled in.
Kelsey and Singer left Florida much
poorer men after the hurricane. Land
was abandoned and taxes went unpaid.
Sir Harry Oakes, a native of Maine who
made his fortune in Canadian gold min-
ing, saw a good thing and started buying
Palm Beach County land for the price of
delinquent taxes, a fraction of the actual
value. Oakes moved his family into the
Winter Club, where they resided until
Oakes moved to the Bahamas. By that
time, the once -grand club and greens
were sadly deteriorated. The Winter
Club was finally torn down last Septem-
ber, after more than a decade of debate
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over whether to restore or raze the club
ended in the majority of village residents
opting for the less costly option.
Oakes, often described as an un-
scrupulous character with many ene-
mies, met a violent end in 1943. He was
bludgeoned to death while he slept,
doused with gasoline and set afire by a
murderer who was never apprehended.
In 1956, as soon as stipulations in
Oakes' estate allowed his company, Tes-
dem Inc. to put the property up for sale,
John D. MacArthur, billionaire founder
of Chicago's Bankers Life and Casualty,
jumped on the deal. MacArthur, who
went from rags to riches in the '40s by
mass -marketing his insurance through
the mails, went on to become one of
northern Palm Beach County's most
powerful and controversial resi-
dents. He would wheel and deal from the
coffee shop in the Colonnades Beach
Hotel, which he owned. Though he rou-
tinely moved millions of dollars with just
a phone call, his demeanor and dress
were such that unknowing guests often
mistook him for the hotel handyman or
an elderly beach bum.
Just before Pratt & Whitney
opened its offices and plants on Beeline
Highway, MacArthur allowed a partner-
ship including the Rosses, John
Schwenke and Jay White to buy the land
in North Palm Beach. By the time the
Rosses joined the partnership, they had
already built 5,000 homes in West Palm
Beach between 1950 and 1956. Because
of their experience, the Rosses added
several amenities to the community that
were unusual at the time: five-foot wide
sidewalks, 42 -inch culverts to eliminate
standing water in even the heaviest rains
and miles of canals with concrete bulk -
heading to multiply the amount of prime
waterfront property.
"The secret to successful develop-
ment is integrity," explained John
(Jack) Schwenke, who handled the
Rosses' financial affairs. Although
Schwenke still maintains an office and
resides in the village, he spends much of
his time competing in and winning
bridge tournaments.
"By and large, our efforts worked
out pretty well," he said. "We had a deep
interest in the people who we were sell-
ing homes to. That's the difference be-
tween real integrity and the developers
who take shortcuts."
With the addition of Pratt & Whit-
ney to the area's job market, the success
of the Rosses' venture was practically
guaranteed. Young professionals, man-
agers, engineers and technicians settled
their families in the Rosses' model com-
Eating Out In
North Palm Beach
U.S. 1, which goes straight
through the heart of North Palm
Beach, could also be called restaurant
row for the wide variety of dining it
offers.
BENTLEY's, 730 U. S. Highway
1, is known for its veal and prime rib
entrees and daily chef's specials. A
Sunday brunch for $9.95 is available
from 11 a.m. to 2:30 p.m. and includes
Bloody Marys, Whiskey Sours and
champagne. 842-6831.
BISTRO GAVROCHE, 1201 U.S.
Highway 1 in the Crystal Tree Plaza
offers fine French cuisine in an ele-
gant atmosphere. 626-5502.
FISHERMAN'S CAFE, 661 U.S.
Highway 1, features seafood specials
caught fresh daily, an extensive sea-
food and raw bar menu in an atmo-
sphere modeled after a Key West Vic-
torian mansion complete with
gingerbread trim. 848-9600.
HONG KONG ISLAND, 1000 U.S.
Highway 1, offers an extensive menu
including Cantonese, Mandarin, Sze-
chuan specialties and one -of -a -kind
exotic cocktails in a tasteful oriental
atmosphere. 622-3223.
J.C. HILLARY'S, 200 Yacht Club
Drive, specializes in traditional
American fare, from Texas beef to
Maine lobsters. The decor is early
American with lots of heavy dark
wood and cut glass. 626-6200.
T.G.I. FRIDAY'S, 1201 U.S.
Highway 1, has a menu of more than
200 items ranging from Mexican spe-
cialties to pasta to beef, seafood and
poultry dishes. The decor is Gay '90s.
622-7860.
Marian and Tom Lewis and their three
children.
. Lewis started as a Pratt & Whitney
technician and soon worked his way up
to a management position. After serving
as the mayor of North Palm Beach from
1964 to 1971, Lewis moved up to the
state house, then to the state senate.
Lewis, a Republican, now serves as rep-
resentative of the nine counties of Flori-
da's District 12 in the United States
Congress.
"When we first moved here in 1960,
North Palm Beach was just a little coun-
try town," remembered Mrs. Lewis, who
has operated a successful real estate
;-n +hn v;llnara e;nrP 1 CIA9
"N orthlake Boulevard was not
there at all and U.S. 1 was only a two
lane highway. We really thought we
lived in the country.
"There has been a tremendous
amount of growth here, but overall, I
think it has been fairly well-controlled,"
added Mrs. Lewis, who was the first
woman president of the Northern Palm
Beach County Chamber of Commerce.
North Palm Beach has successfully
retained its model town feeling not only
because of the planners' foresight, but
because successive village officials have
adhered to the Rosses' original plan and
have adopted a series of building codes
and ordinances to protect both the safe-
ty of the residents and the appearance of
the community.
For instance, buildings in most
zones must be below a certain height and
all residential areas must have sidewalks
and swales; city ordinances even require
that grass be kept clipped at less than 15
inches.
"We feel we have the best commu-
nity around," said village mayor Dr.
V.A. Marks, an obstetrician. "And we've
adopted a set of strict regulations to
guarantee that everything keeps looking
nice."
"A lot of people came here original-
ly because they saw how neat and clean
it is," agreed village manager Ray How-
land. "That's why it's one of our top
priorities to see that it stays that way.
There's a lot of personal pride here. Ev-
eryone takes good care of their proper-
ty.»
It's a little like the old chicken and
the egg riddle. Did North Palm Beach
residents develop pride in their commu-
nity because it looks good, or does it look
good because of their pride? Whatever
the answer, community spirit is appar-
ent.
North Palm Beach was the first mu-
nicipality in Florida to receive the Na-
tional Association of Home Builders
Award. In the early 1960s, the village
arranged to purchase the North Palm
Beach Country Club. The village is now
one of the few municipalities with a city -
owned club. North Palm Beach also has
a very active garden club whose 37 mem-
bers meet monthly to plan new ways to
beautify the village.
And then there's the library. The
North Palm Beach Library, extremely
well -stocked for such a small village,
came into being when a group of univer-
sity women decided that a village with
such a large constituency of educated
professionals must have a library. The
first facility was set up in the old locker
room of the Winter Club in 1962. By
the Philadelphia Bulletin as a foreign
correspondent during the turbulent ear-
ly '40s. By the time he decided to leave
journalism for public relations, his work
had taken him to 52 foreign countries. In
1956-57, LaCerda served as president of
the prestigious Poor Richard Club of
Philadelphia, one of the oldest and most
respected advertising and public rela-
tions organizations in the country.
In the early 1960s, just before he
and Bert retired, LaCerda had an oppor-
tunity to find out first-hand whether all
the stories about John D. MacArthur
were true. He had met MacArthur while
on assignment for the Saturday Euening
Post and MacArthur immediately hired
him to help publicize his newest project
Palm Beach Gardens.
One of LaCerda's favorite MacAr-
thur stories concerns a meeting with
"the Skipper," who had flown up on a
state plane with then Florida governor
Ferris Bryant, to a governors' conven-
tion outside Hershey, Pa. Since he had
devoted a good part of the evening to
talking, MacArthur found little food
left by the time he reached the buffet.
Although LaCerda suggested taking
advantage of one of the excellent Penn-
sylvania Dutch restaurants in the area,
MacArthur insisted on having things his
way and soon LaCerda, a young golf pro
named Joe Capello, MacArthur and his
wife Catherine were ordering hamburg-
ers in one of MacArthur's favorite eating
establishments, a diner.
"I knew what would happen when
the check came. It was $2 and sure
enough, MacArthur just sat there look-
ing at it, so Joe Capello put down two
dollars and two quarters.
"MacArthur says, `What's that forT
and Capello says, `the tip.' MacArthur
leans over and says, `Young man, you'll
never get rich by throwing money away.'
So then he picked up one of the quarters,
put it in his pocket and got up to leave.
"As the rest of us are following him
out, Mrs. MacArthur whispers to Ca-
pello, `Don't mind him son, he just likes
people to think he's eccentric.' "
LaCerda, a gifted storyteller, is
working on a book about MacArthur, the
man he calls The Skipper. "He was a
caustic, tightfisted but lovable robber
baron of our times ... but I loved him."
And so, from Harry Kelsey to Sir
Harry Oakes to John MacArthur to the
Rosses to modern development firms
such as Caruscan and Old Port Cove
Management Limited, North Palm
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Beach has grown and prospered. What
used to be swamp and farmland is nowt a
thriving community which has somehow
managed to retain all of the qualitiets
that are most valued in any residential
community stability, security, plenti
ful services, high quality recreation and
pleasant surroundings.
"We've had the privilege of growing
ourselves with the other young parents
here and watching our children grow
with their children," said Congressman
Lewis. "And now we're seeing their chil-
dren's children growing as well."
Although the Lewises must now di-
vide their time between their house in
Arlington, Va. near the Capitol and one
in Twelve Oaks, they make a special
point of coming home to Florida nearly
every weekend and between Congressio-
nal sessions.
"Our roots are still here," explained
Lewis, "just like so many of the other
families that originated here. This area
has been very good to all of us. In my
judgment North Palm Beach is one of
the nicest, if not the nicest areas in
Florida to live and raise a family." ❑
Rebecca Piirto is a free-lance writer who
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